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The Missing Credits
Introduction
Part One: Searching with Google
Chapter 1. Google 101

      The Heart of Google: Basic Text Searches 

      How to Get More out of Google 

                Getting Specific 

                To Quote a Phrase 

                Searching Within Your Results 

                And vs. Or 

                Just Say No 

                Just Say Yes 

                Getting Lucky 

      Two Important Google Quirks 

                Wildcards 

                The Ten-Word Limit 

      Interpreting Your Results 

                Your Actual Results 

                The Things You Didn't Ask For 

                The Stuff at the Bottom of the Results Page 

      When Not to Use Google 

      Nine Very Cool Google Tricks 

                Definitions 

                Calculator 

                Phonebook 

                Street Maps 

                Stock Quotes 

                Patents, Tracking IDs, and Other Numeric Goodies 

                Weather 

                Q&A 

                Movies 

      A Final Tip: Googling Google 
Chapter 2. Superior Searching

      Have It Your Way: Setting Preferences 

                Interface Language 

                Search Language 

                SafeSearch Filtering 

                Number of Results 

                Results Window 

      Advanced Search 

                Refining Your Search 

                Page-Specific Search 

                Topic-Specific Searches 

      Advanced Search on Steroids 

      Searching by Language and Country 

      Searching by Town 

      Getting Fancy with Syntax 

                Searching Titles 

                Searching Text 

                Searching Anchors 

                Searching Within Sites and Domains 

                Searching URLs 

                Who Links to Whom? 

                Caching Up 

                Daterange 

                Searching by File Type 

                Searching for Related Content 

                Synonyms 

                Most of the Kit and Caboodle 

      Mixing Syntax 

                How Not to Mix Syntax 

                How to Mix Syntax Correctly 

      Anatomy of a Google URL 

                Changing the Number of Results 

                Changing the Interface Language 

                Two More URL Tricks 
Part Two: Google Tools
Chapter 3. Googling Further: Images, News, Maps, and More

      Google Images 

                Searching for Images 

                Reading Your Images Results 

      Google News 

                Searching Google News 

                Browsing Google News 

                Customizing Google News 

                Getting the News Delivered 

      Google Maps 

                Using Google Maps 

                Getting Directions 

                Using Local Search and Maps Together 

      Google Directory 

                When to Use the Directory 

                Browsing the Directory 

                Searching the Directory 

      Google Print 

                Searching for Books 
Chapter 4. Googling with Others: Groups and Answers

      Google Groups 

                When to Use Google Groups 

                How Google Groups Are Organized 

                How the Usenet Groups Are Organized 

                Navigating Google Groups 

                Posting Messages in Google Groups 

                How to Create a Google Group 

      Google Answers 

                When to Use Google Answers 

                Before You Ask a Question 

                Asking a Question 

                While You Wait 

                Getting an Answer 

                Changing Your Account Settings 
Chapter 5. Shopping with Google

      When to Use Froogle 

      Finding Stuff with Froogle 

                Searching 

                Advanced Froogle Search 

                Shopping Lists 
Chapter 6. The Google Toolbar

      The Google Toolbar: Search Faster 

                Installing the Google Toolbar 

                Working with the Search Box 

                The Two Toolbar Buttons You Can't Get Rid Of 

                The Optional Toolbar Buttons 

      Other Browsers with Google Features 

                Safari 

                Mozilla, Firefox, and Netscape 

                Two More Browsers Worth Mentioning 
Chapter 7. More Cool Google Tools

      Alternative Search Boxes 

                Browser Buttons 

                Search Sidebars 

                Searching from the Address Bar 

      Bookmarklets 

      Google Desktop Search 

                Installing Google Desktop Search 

                Using Google Desktop Search 

                Disabling Google Desktop Search 

      Google Deskbar 

                Installing the Deskbar 

                Searching via the Deskbar 

                Customizing the Deskbar 

      Experimental Google Tools 

                Personalized Search 

                Personalize Your Homepage 

                My Search History 

                Google Suggest 

                Google Video 

                Google Web Accelerator 

                Google Sets 

      Google Wireless 

                Can Your Device Get Online? 

                Is Your Device Actually Online? 

                Googling on the Fly 

                Google Mobile Local Search 

                Froogle on the Road 

      Google SMS 

                Sending Out an SMS 
Part Three: Google for Webmasters
Chapter 8. Becoming a Search Result

      Getting Your Site Ready for Google 

                The Fundamental Steps 

      Getting Google's Attention 

                Introduce Yourself to Google 

                Link Up I 

                Link Up II 

      Does Google Know You're There? 

      Rising in Google Results 

      Getting Rid of Google 

                Hiding from the Whole World 

                Hiding from Google 

                Removing Yourself from Google 

      Adding Google Searches to Your Site 

                Adding a Box for Searching the Web 

                Adding a Box for Searching Your Site 
Chapter 9. Making Money with Google

      Google AdSense 

                Signing Up for Google AdSense 

                Logging in to Your AdSense Account 

                Building Your AdSense Ads and Adding Them to Your Pages 

                Adding a Google Search Box to Your Pages 

                Getting Paid 

                Monitoring Your Performance 

                Honing Your Ads 

                Referrals 

                Getting Help 

      Google AdWords 

                Understanding AdWords Terminology 

                Understanding the Costs 

                Before You Sign Up 

                A Few Final Words of Warning 

                Signing Up 

                Managing AdWords 

                Reporting 

                Billing 

                Getting Help 
Chapter 10. Google Analytics

      How Google Analytics Works 

      Setting Up Google Analytics 

                Signing Up 

                Setting Up Your Site for Tracking 

      A Snapshot of Your Web Traffic 

                The Executive Overview 

                Changing the Date Range 

                Exporting the Data 

                Printing a Report 

      Assessing Your Site 

                Your Most (and Least) Popular Pages 

                More Content Performance Reports 

                Fine-Tuning a Chart 

                Drill-Down Analysis 

      Goal Tracking 

                Creating a Goal 

                Reporting with Goals 

      Understanding Your Visitors 

                Where They Live and Who They Are 

                New and Returning Visitors 

                Browser Capabilities 
Part Four: Gmail
Chapter 11. Gmail

      Welcome to Gmail 

                Getting a Gmail Account 

                A Peek in the Gmail Window 

      Composing and Sending Messages 

                Formatting a Message with Rich Text 

                Adding File Attachments to Messages 

                Using Picasa to Send Photos by Gmail 

                Creating a Signature File 

                Receiving and Reading Gmail 

                Checking Your Gmail 

                Reading Your Gmail Messages 

                Spam, Spam, Spam, Spam 

      Gmail Mailbox Management 

                Archiving Messages 

                Taking Actions with Messages 

                Creating and Applying Message Labels 

                Mail Filters 

                Googling Your Gmail 

                Deleting Messages Forever 

                Printing Messages 

      The Contacts List 

                Manually Adding Contacts to Gmail 

                Importing Contacts from Other Mail Programs 

                Troubleshooting Importing Errors with Contacts 

                Editing and Deleting Gmail Contacts 

      Adjusting Your Account Settings 

                Mail Settings 

                Labels 

                Filters 

                Forwarding and POP 

                Account Settings 

      Other Cool Gmail Tricks 

                Gmail Keyboard Shortcuts 

                Turning Gmail into a Web-Based File Server 

      Three Other Ways of Reading Gmail 

                Using Gmail with a Different Mail Program 

                Auto-Forwarding Gmail Messages 

                Using Gmail with a News Reader 
Part Five: Appendix
Appendix. The Google Wide Web

      Sites That Use Google 

      Sites That Discuss Google 
Index