O’Reilly Verlag

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A[ Top ]
A9, 37
About Google, 45
accounts, Google, 8, 118, 148, 230, 232, 236
address bar, 195-196, 210-211
addresses, searching for maps of, 101
Adobe PDF, 29
Adobe PostScript, 29
ads, in search results, 31-32
AdSense, 291-312
      blocking URLs, 311
      channels, 303
      color palettes, 300
      creating ads, 297-304
      getting help, 312
      getting paid, 306
      honing ads, 310
      logging in, 296
      referrals, 310
      reports, 307-309
      signing up, 294-296
AdSense for Search, 304-306
Advanced Froogle Search, 166-167
Advanced Groups Search, 134-136
Advanced Image Search, 86-90
Advanced News Search, 93-95
Advanced Search, 50-56
AdWords, 32, 291, 312-339
      accounts, 315
      Ad Groups, 314
      ads, 314
      as a direct marketing tool, 313
      assessing geographic location, 323
      billing, 338
      campaigns, 315
      conversion rate, 317
      conversion tracking, 333
      cost-per-click, 315
      costs, 315-320
      destination URL, 323
      display URL, 323
      getting help, 339
      Keyword Tool, 324-325
      keyword types, 327
      keywords, 314, 324
      managing, 328-334
      market research, 318-320
      reports, 334-337
      signing up, 320-327
      terminology, 313-314
      Traffic Estimator, 325-326
alerts
      news, 99-100
      Web, 100
alt tags, 269
AltaVista, 281
Amazon, 37, 118
Amazon Associates, 293
AND
      in Advanced Searches, 52
      in searches, 20
answers to questions, 17, 44
area codes, 43
Ask Jeeves, 281
asterisk, as wildcard, 22-23

B[ Top ]
Babblefish, 61
betas, 92
Blogger, 187-188
blogs, 188
bookmarklets, 212-213
books, searching for, 115-118
Brett Tabke, 271
broken links, fixing, 270
browser buttons, 202-203

C[ Top ]
cache, in search results, 25-26
cache syntax, 68
calculator, Google as, 38
capitalization, in searches, 21
Cheat Sheet, Google, 46
clicking, 7
cloaking, 279
clustering, in search results, 35
cookies, 47
country, search by, 61
crawlers, 2, 266

D[ Top ]
Danny Sullivan, 270
Dashboard widgets, for Mac OS X, 214
daterange syntax, 68-71
dates
      in search results, 25
      searching by, 52, 68-71
Dave's Quick Search Deskbar, 226
Daypop, 92
dead links, 27
definitions, searching for, 38
directions, maps and, 103-105
directories, vs. search engines, 2
domains, searching within, 54
double-clicking, 7
dynamic pages, Google compatibility, 267

E[ Top ]
Elgoog.nl, 438
email addresses, searching for, 35
extensions, for Firefox, 197

F[ Top ]
FAA registration numbers, searching for, 42
Fagan Finder, 56-58
      date searches, 70
file format
      in search results, 28-30
      searching by, 52
file types, images and, 86, 88
filetype syntax, 71, 86
filtering, search results, 49
Firefox, 172, 196-197
Flickr, 85
flight numbers, searching for, 43
frames, Google compatibility, 270
FreshGoo.com, 438
Froogle, 159-169
      Advanced Search, 166-167
      browsing, 167
      searching, 160-166
      shopping lists, 167-169
      when to use, 159-160
      Wish Lists, 169
Froogle Wireless, 256

G[ Top ]
getting directions, 103-105
Gmail, 8, 377-434
      account settings, 423
      actions and messages, 403-404
      ads in, 378
      archiving messages, 402
      attachments, 391-392, 399
      autoforwarding, 429-430
      composing and sending messages, 386-395
      contacts, 413-421
      conversations, 397-398
      deleting messages, 412
      Drive, 426-427
      filters, 406-408, 423
      forwarding, 423
      getting an account, 381-383
      keyboard shortcuts, 424-426
      labels, 405-406, 423
      Loader, 415
      mail settings, 422-423
      newsreaders, 431-434
      Notifier, 396
      phish, 402
      photos, 392-394
      plus addressing, 409
      POP, 423, 427-429
      printing messages, 413
      privacy, 385
Gmail (continued)
      receiving and reading, 395-401
      rich text, 390-391
      RSS feeds, 431-434
      searching messages, 408-412
      signature file, 394-395
      spam, 400-401
      spell checking, 389
      standard vs. HTML view, 388
      storage space, 379
      threads, 397-398
      tips, 424
      Web-based file server, as a, 426
Googlebar, 195-199
Google
      About, 45
      accounts, 8, 118, 148, 230, 232, 236
      Cheat Sheet, 46
      company name, 16
      home page, 13
      vs. other search engines, 4, 34-37
Google Analytics, 8, 341-374
      accounts, 356
      AdWords and, 341, 374
      assessing geographic location, 351
      frames, 345
      goal reporting, 368-369
      goal tracking, 364-369
      how it works, 341-342
      reports and charts, 346-363
      setting up your site, 344-346
      signing up, 343-346
      tracking code, 344, 346
      understanding your visitors, 369-374
Google Answers, 141-157
      account settings, 157
      asking a question, 148-151
      browsing, 147-148
      getting an answer, 152-156
      restrictions, 145
      searching, 145-147
      tipping, 157
      when to use, 143-145
Google API, 265
Google Base, 8
Google bombing, 439
Google Catalogs, 162
Google Deskbar, 221-226
      customizing, 224-226
      installing, 222-223
      searching with, 223-224
Google Desktop Search, 214-221
      disabling, 219-221
      installing, 214-215
      preferences, 217-218
      privacy, 214, 219
      using, 216
Google Directory, 36, 107
      browsing, 111-113
      searching, 113-114
      when to use, 110
Google Earth, 108
Google Groups, 119, 439 (see also newsgroups)
      Advanced Search, 134-136
      browsing, 127-130
      creating new groups, 139-141
      hierarchies, 124
      how to use, 123-126
      posting messages, 137-139
      searching, 130-134
      sorting by date, 131
      threads, 124
      tree view, 133
      when to use, 120
Google Images, 82-90 (see also images)
Google Labs, 226-240
Google Language Tools, 58-62
Google Local, 40, 62-65
      maps and, 64-65
      using with Google Maps, 105-107
Google logo, 6
Google Maps, 100-107 (see also maps)
      getting directions, 103-105
      how to use, 101-103
      using with Google Local, 105-107
Google Mobile Local, 255
Google News, 90-100 (see also news)
      customizing, 96-98
      delivery, 98-99
      international versions, 95
Google PageRank, 3-4
Google Personalized, 227-228
Google Print, 115-118
Google RideFinder, 65
Google Scholar, 117
Google Sets, 240
Google SMS, 256-261
      business listings, 259
      definitions, 260
      driving directions, 257-258
      movie listings, 258
      phonebook listings, 259
      product prices, 259
      Q&A, 259
      weather forecasts, 258-259
Google Suggest, 234-235
Google Talk, 8
Google Toolbar, 27, 171-192
      AutoFill, 184-187
      buttons, 176-191
Google Toolbar (continued)
      installing, 173-175
      options, 176-191
Google Video, 235-238
Google Web Accelerator, 238-240
Google Weblog, 439
Google Wireless, 240-255
Google Zeitgeist, 3
Google-Watch.org, 439
GoogleBlaster.com, 437
Googlebot, 266, 273-276, 282-283
GoogleFight.com, 437
GoogleGuide, 38, 439
GoogleRace.com, 438
GoogleWhack.com, 439
Googlism.com, 437
Gregorian calendar, 70

H[ Top ]
homographs, 21
HotBot, 281
HTML, 29-30

I[ Top ]
images
      Advanced Search, 86-90
      removing from Google, 83
      reusing, 84
      SafeSearch, 86, 89
      searching by coloration, 88
      searching by domain, 88
      searching by file type, 86, 88
      searching by size, 87
      searching for, 85-86
      syntax, 85
      zooming in and out, 91
inanchor syntax, 66
indented search results, 28
index pages, 274-275
indexers, 2
info syntax, 72
interface language
      changing, 76
      preferences, 48, 61
Internet, history of, 1
Internet Explorer, 15, 56, 172
intext syntax, 66
intitle syntax, 66, 85, 92
inurl syntax, 67, 85
I'm Feeling Lucky, 17, 22, 58

J[ Top ]
Julian calendar, 70

K[ Top ]
keyboard shortcuts, 7
keywords, 15, 314, 327

L[ Top ]
language, 59-61 (see also interface language; search language, preferences)
      searching by, 52
language preferences, 48-49
Larry Page, 3-4
link exchanges, 281
link farms, 281
link syntax, 68
links
      searching for, 56
      searching within, 54
Lotus, 29

M[ Top ]
MacWrite, 29
maps
      in search results, 64-65
      satellite views of, 102
      searching for, 41
mega tags, 269
MESA, 35
meta rules, 271
meta tags, 282
Microsoft Excel, 29
Microsoft PowerPoint, 29
Microsoft Word, 29
Microsoft Works, 29
Microsoft Write, 29
minus sign, in searches, 20
MissingManuals.com, 9
misspellings, 34
movie listings, searching for, 44
Mozilla, 196
My Search History, 231-234

N[ Top ]
negation, in searches, 20
Netscan, 137
Netscape, 195-196
news (see also Google News)
      Advanced Search, 93-95
      alerts, 99-100
      browsing stories, 95
      searching by date, 94
      searching by location, 94
      searching by source, 94
      searching for, 92-93
      text-only version, 95
newsgroups, 119-122
      moderated, 126
NewsLink, 37
number of results, preferences, 49
number ranges, in searches, 18

O[ Top ]
OmniWeb, 200
Open Directory Project, 111, 273, 281
Opera, 200
operators (see syntax)
OR
      in Advanced Searches, 52
      in searches, 20
order of words in searches, 17

P[ Top ]
page generators, searching by, 71
Page titles, 268
      in search results, 25
PageRank, 3-4, 174, 181, 199, 277
patents, searching for, 42
PDF, 29
Personalize Your Homepage, 229-231
phonebook, Google as, 39, 62
phrase searches, 19
Picasa, sending photos via Gmail, 392-394
pipe character, in searches, 20
plural words vs. singular, in searches, 17
plus sign, in searches, 21
pop-up blocker, 182, 194
preferences
      interface language, 48
      number of results, 49
      results window, 50
      SafeSearch, 49
      search language, 49
      setting, 47
prefetching, 197
punctuation, in searches, 18

Q[ Top ]
queries, 15
questions, finding answers, 17, 44
quote marks, in searches, 19

R[ Top ]
related syntax, 71
relevance, in search results, 4
ResearchBuzz.org, 438
reviews of businesses, in search results, 65
Rich Text Format, 29
Robot Exclusion rule, 282
robots, 2, 266, 284
Robots Exclusion Standard, 284
robots.txt, 271, 273-276, 282-284

S[ Top ]
Safari browser
      AutoFill, 194
      searching with, 192-195
SafeSearch, 49, 77
      images, 86, 89
      in Advanced Searches, 56
      preferences, 49
satellite views of maps, 102
search
      basics, 13-17
      by language or country, 58-62
      by town, 62-65
      phrases, 18
      results, 15-16, 24-33
      text, 13
      within results, 19
search engine optimization, 266, 271
Search Engine Watch, 266
search engines, vs. directories, 2
search history, personal, 231-234
search language, preferences, 49
search results
      filtering, 49
      indented, 28
      interpreting, 24-33
      number of, 31, 74
      relevance, 4
search sidebars, 203-209
search terms, 15
Sergey Brin, 3
similar pages
      in search results, 28
      searching for, 56
singular words vs. plural, in searches, 17
site syntax, 67, 86
Site-Flavored Search, 276
SiteSearch, 288-290
SnapBack, 194
Soople, 39, 59
source syntax, 93
spelling suggestions, in search results, 33
spiders, 2, 266
Sponsored Links, 25, 31-32, 291-292
StaggerNation.com, 438
stock quotes, searching for, 41
stop words, 18, 131
synonyms, searching for, 72
syntax, 51, 65-74
      cache, 68
      daterange, 68-71
syntax (continued)
      filetype, 71, 86
      how to use, 65
      inanchor, 66
      info, 72
      intext, 66
      intitle, 66, 85, 92
      inurl, 67, 85
      link, 68
      mixing, 72-74
      related, 71
      site, 67, 86
      source, 93

T[ Top ]
text, file format, 29
texting, 251
Thunderbird, 197
titles, searching within, 53
topic-specific searches, 56
Topix, 92, 439
town, search by, 62-65
tracking numbers, searching for, 42
translation, 60
trolls, 139

U[ Top ]
UPCs, searching for, 43
Urchin, 341
URLs, 13
      in search results, 25
      of search results, 74-77
      searching within, 53-54
Usenet, 119-122
User-Agent identifiers, 279

V[ Top ]
VINs, searching for, 43
Vivisimo, 35
volunteering for Google, 61

W[ Top ]
WAP, 248, 250-255
Wayback Machine, 27
weather forecasts, searching for, 43
Web addresses, 14
Web alerts, 100
Web browsers, 2
Webmaster World, 266
wildcards, 22, 24, 126
word limit, in searches, 23

Y[ Top ]
Yahoo, 2, 92, 272, 281
Yellow Pages, 40, 62

Z[ Top ]
Zip codes
      in searches, 62
      searching by, 102
      searching for, 43