O’Reilly Verlag

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Credits   
Preface   
Chapter 1. Diplomacy and Feedback  

       1. Appraise an eBayer's Reputation   

       2. Use Prefabricated Feedback   

       3. Avoid Negative Feedback   

       4. Receive Feedback Notifications   

       5. Reply and Follow Up to Feedback   

       6. Withhold Feedback   

       7. Remove Unwanted Feedback   

       8. Improve Your Trustworthiness Quickly   

       9. What to Do When Your Email Doesn't Get Through   
Chapter 2. Searching  

       10. Focus Your Searches with eBay's Advanced Search Syntax   

       11. Control Fuzzy Searches   

       12. Jump In and Out of Categories While Searching   

       13. Tweak Search URLs   

       14. Find Similar Items   

       15. Search for Selected Text   

       16. Open Search Results in a New Window   

       17. Decipher Title Acronyms   

       18. Search by Seller   

       19. Search Internationally   

       20. Save Your Searches   

       21. Create a Search Robot   

       22. Find Items by Shadowing   

       23. Keep Tabs on eBay with the eBay Toolbar   

       24. Post a Want Ad   
Chapter 3. Bidding  

       25. Sniff Out Dishonest Sellers   

       26. Snipe It Manually   

       27. Snipe It Automatically   

       28. Snipe It Conditionally   

       29. Keep Track of Auctions Outside of eBay   

       30. Take Advantage of Bid Increments   

       31. Manipulate Buy It Now Auctions   

       32. Retract Your Bid Without Retracting Your Bid   

       33. Send Payment Quickly and Safely   

       34. Pay PayPal's Seller Fees   

       35. Use PayPal Without Depleting Your PayPal Balance   

       36. Access eBay from a Cell Phone or PDA   

       37. Smooth Out International Transactions   

       38. Save Money on Shipping   

       39. Estimate Transit Times   

       40. Deal with Disappointment: Getting Refunds   

       41. File a Dispute   
Chapter 4. Selling  

       42. What's It Worth?   

       43. Create a Listing   

       44. To Bundle or Not to Bundle   

       45. Reserve Judgment   

       46. The Strategy of Listing Upgrades   

       47. Use Keywords Effectively   

       48. Schedule Your Listing for Optimal Exposure   

       49. Track Your Exposure   

       50. Master Expectation Management   

       51. Sell a Broken VCR on eBay   

       52. Format the Description with HTML   

       53. Prepare Your Listings with a Web Page Editor   

       54. Clarify Your Payment and Shipping Terms   

       55. Customize Auction Page Backgrounds   

       56. Frame Your Listings   

       57. Override eBay's Fonts and Styles   

       58. Use Media in Your Listings   

       59. Put a Shipping Cost Calculator in Your Listing   

       60. Advertise Your Other Listings in Your Description   

       61. Allow Visitors to Search Through Your Listings   

       62. Put a Floating Contact Link in Your Listings   

       63. Make Good Use of the About Me Page   

       64. Customize the Checkout Process   

       65. Make Changes to Running Auctions   

       66. Let's Make a Deal   

       67. Diplomacy 101: Answer Dumb Questions   

       68. Keep Out Deadbeat Bidders   

       69. Avoid Buyer Scams   
Chapter 5. Working with Photos  

       70. Keep Your Item from Looking Pathetic   

       71. Master Close-up Photography   

       72. Construct an Auction Photo Studio   

       73. Get Photos into Your Computer   

       74. Doctor Your Photos   

       75. Protect Your Copyright   

       76. Host Your Own Photos   

       77. Make Clickable Thumbnails   

       78. Customize Pop-up Image Windows   

       79. Construct an Interactive Photo Album   

       80. Show a 360-Degree View of Your Item   

       81. Create a Photo Collage   

       82. Create a Good Gallery Photo   
Chapter 6. Completing Transactions  

       83. Keep Track of Items You've Sold   

       84. Send Payment Instructions   

       85. Protect Yourself While Accepting Payments   

       86. Ship Cheaply Without Waiting in Line   

       87. Sell and Ship Internationally   

       88. Damage Control Before and After You Ship   

       89. Deal with Stragglers, Deadbeats, and Returns   

       90. Issue a Refund   
Chapter 7. Running a Business on eBay  
introduction
PowerSellers and the Role of Numbers on eBay   321

       91. Open an eBay Store   

       92. Find a Market   

       93. Streamline Listings with Turbo Lister   

       94. Boost Sales with Rebates, Incentives, and Discounts   

       95. Streamline Payment Instructions   

       96. Use an Off-eBay Checkout System   

       97. Obtain Sales Records   

       98. Make Money by Linking to eBay   

       99. Advertise Your eBay Listings   

       100. Accept PayPal Payments from Your Own Site   

       101. Process PayPal Payments Automatically   
Chapter 8. The eBay API  
introduction
How the eBay API Works   366
Getting Started   367
Using the Scripts in This Chapter   368

       102. Climb Out of the Sandbox   

       103. Authenticate Users   

       104. Search eBay Listings   

       105. Create a Split-Pane Search Tool   

       106. Receive Search Results via RSS   

       107. Create Custom-Formatted eBay Search Results with the REST API   

       108. Search with PHP 5 and a Web Services Interface to the XML API   

       109. Retrieve Details About a Listing   

       110. Automatically Keep Track of Auctions You've Won   

       111. Track Items in Your Watching List   

       112. Automatically Keep Track of Items You've Sold   

       113. Submit an Auction Listing   

       114. List Your Entire Inventory on eBay   

       115. Automate Auction Revisions   

       116. Spellcheck All Your Listings   

       117. Automatically Relist Unsuccessful Listings   

       118. Send Automatic Emails to High Bidders   

       119. Leave Feedback with the API   

       120. Negative Feedback Bidder Alert   

       121. Negative Feedback Notification   

       122. Automatic Reciprocal Feedback   

       123. Make a Feedback Search Tool   

       124. Queue API Calls   

       125. Cache Listing Data to Improve API Efficiency   
Index