O’Reilly Verlag

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Preface 
Part I. Making Money with Your Web Site
1. Build It and They Will Come: Creating Popular Web Sites

      The Taxonomy of Success 

      Popular Sites: Using Alexa 

      How Much Content Is Enough? 

      Presenting Content 

      Content Architecture 

      Action Items 
2. Driving Traffic to Your Site

      Creating a Plan and a Story 

      Submitting Your Sites to Search Engines 

      Working with Directories 

      Becoming Popular 

      Publishing Press Releases 

      Syndication Feeds 

      Using Email Lists 

      Action Items 
3. Optimizing Sites for Search Engine Placement

      How Your Site Appears to a Bot 

      Excluding the Bot 

      Meta Information 

      Creating a Site with SEO in Mind 

      Avoiding Overly Aggressive SEO Practices 

      Action Items 
4. Making Money with Affiliate Programs

      Kinds of Ad Programs 

      Understanding Affiliate Programs 

      Working with an Affiliate Program 

      Action Items 
5. CPC Advertising

      CPC Terminology 

      Understanding Contextual Relevance 

      CPC Program Vendors 

      Placing CPC Ads on Your Site 

      Action Items 
6. Profiting from Adult Sites

      Creating Adult Sites 

      Making Money with Advertising 

      Publicizing Your Site 

      Action Items 
Part II. Getting the Most from AdSense
7. Understanding Google, AdSense, and AdWords

      The Syntax of a Google Query 

      Google's Parts 

      Automated Ad Brokering: AdSense and AdWords 

      Action Items 
8. Working with AdSense

      Applying for an AdSense Account 

      Setting Account Options 

      AdSense Content and AdSense Search 

      AdSense Ad Settings 

      AdSense Search Settings 

      Action Items 
9. Making Sense of AdSense

      Ad Performance 

      Search Performance 

      Your Earnings 

      Tools Beyond AdSense for Tracking 

      Action Items 
Part III. Working with AdWords
10. Using AdWords

      Signing up for an Account 

      Creating and Editing Ad Campaigns 

      Ad Groups 

      Site Targeting 

      Getting a Client Manager Account 

      Action Items 
11. Improving Campaign and Ad Group Performance

      Monitoring Your AdWords Activity 

      Optimizing Your Ads 

      Modifying Your Campaigns 

      Action Items 
12. AdWords Reporting and Conversion Tracking

      Using AdWords Reports 

      Working with Conversion Tracking 

      Action Items 
Part IV. Using the AdWords APIs
13. Understanding the AdWords API

      Introducing the AdWords API 

      Working with the AdWords API Web Service 

      The AdWords API Services 

      Signing up for a Developer Token 

      Action Items 
14. Programming the AdWords API

      Using the AdWords API with PHP 

      Creating the Campaign Web Service Client 

      Creating a Campaign 

      Creating an AdGroup 

      Adding an Ad 

      Adding Keywords 

      Verifying Your Creation 

      Action Items 
15. Navigating the AdWords Objects Hierarchy

      Working with the AdWords API Web Services 

      Creating Authentication Information 

      Iterating Through the AdWords Hierarchy 

      Action Items 
16. Keyword Estimation

      KeywordEstimatorService Messages and Responses 

      Keyword Requests and Estimates 

      Getting User Information 

      Returning the Keyword Estimate 

      Action Items 
Glossary 
Index