O’Reilly Verlag

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    Inhaltsverzeichnis | Index | Probekapitel | Kolophon | Rezensionen |
    

Symbols[ Top ]
- (minus operator), 143
+ (plus operator), 142
| (pipe character), 142

Numbers[ Top ]
24-7PressRelease.com, 45
5-Star Affiliate Programs, 92

A[ Top ]
above the fold ads, 21
academic articles, Google Scholar and, 151
Access Watch tool, 185
Account report (Ad Words), 245
Account Settings page (AdSense), 156
AccountService (AdWords API), 281
Active Server Pages (ASP/ASPX), conversion tracking and, 256
Ad Campaigns, 195
      adding to Ad Groups, 307-308
      Campaign report and, 245
      CampaignService and, 281, 315, 321
      changing settings for, 213
      configuring, 297
      creating, 208-215, 296-302
      displaying summaries of, 211
      editing, 208-215, 238-243
      estimating, 327
      excluding from web sites, 211
      information about
            accessing programmatically, 321
            displaying, 226
      pausing/resuming/deleting, 211
      Site-targeted campaigns and, 219-222
Ad Colors page (AdSense), 166
Ad Diagnostics Results window, 232
ad fatigue, 21
ad formats, 116
ad generators, 117
Ad Group IDs, 287
Ad Group report (Ad Words), 245
Ad Groups, 195, 215-218, 228-243
      Ad Campaigns, adding to, 307-308
      AdGroupService and, 281
      creating, 215, 303-307
      editing, 238-243
      estimating, 327
      information about
            accessing programmatically, 321
            displaying, 227
      keywords, adding to, 308-311
      optimizing, 235-238
Ad Image report (Ad Words), 245
ad impressions, 181
Ad layout code page (AdSense), 159-164
Ad Layout section (AdSense), 160
Ad Text report (Ad Words), 245
Ad Type Preference option (AdSense), 157
Ad Type section (AdSense), 159
ad units, 108, 116, 159-161
      adding code for to your pages, 118
      changing behavior of, 163
      generating reports and, 180
      grabbing code for, 164
AdBrite, 114, 116
AdGroupService (AdWords API), 281, 315
AdPoint, 114, 117
ads
      blocking competitors', 169
      crafting, 199, 200-202
      creating, 198-200
      monitoring performance and, 176-182
      optimizing, 214
      positioning, 20-22
      pricing, 203
      (see also Ad Campaigns; Ad Groups)
Ads Diagnostic Tool, 231-234
AdSense, 114, 141, 154-175
      account options for, 156-157
      ad settings for, 159-170
      adult content and, 117, 121
      automated ad brokering and, 151
      content guidelines and, 16
      login information for, 156
      monitoring ad performance and, 176-189
      premium service and, 154
      program policies and, 156
      revenue generated and, 111
      search results
            monitoring, 177
            removing ads from, 215
      search settings for, 170-175
AdSense for Content, 158, 159
      removing ads from, 215
      statistics for, 229
AdSense for Search, 158, 159
      removing ads from, 215
      statistics for, 229
AdSense home page, 155, 176
Adult Chamber, 134, 135
Adult Check, 126
adult content, 117, 120-138
      creating sites and, 122-130
      protecting children from, 125-126
      targeting to traffic, 128
      waivers for, 124
      web search boxes and, 171
adult directories, 134
adult feed aggregators, 136
adult sites
      creating, 122-130
      publicizing, 134-137
adult verification systems, 126
Adult.TopHosts.Com, 126
Advanced Reports window, 176
advertisers (Commission Junction), 94
advertising (see web site advertising)
AdWords
      account setup/activation and, 193-208
      AccountService and, 281
      adult content and, 133, 135
      automated ad brokering and, 151
      Blogger and, 149
      client manager accounts and, 222
      CPM advertising and, 115
      Google search syntax and, 141-146
      keyword cost estimating and, 72
      keyword matching options and, 237
      monitoring, 225-234
      My Client Center and, 282
      payment information for, 205-208
AdWords API, 273-284, 287-313
      automated interaction with, 314
      usage/quotas and, 284-286
      validating created components and, 311
      web services and, 314-319
AdWords API Center, 282, 284
AdWords API Developer Signup window, 283
AdWords API services, 277, 281
AdWords objects
      creating via proxy classes, 319
      displaying as nodes, 323-325
      navigating hierarcy of, 314-326
AdWords reports, 244-252
      customizing, 251
      including conversion information in, 266
      ReportService and, 282
      scheduling, 248-251
affiliate aggregators, 91-102
      benefits of, 91
affiliate programs, 81-107
      ad hoc affiliation and, 107
      adult content and, 131
      merchant support of, 90
      working with, 91-102
affiliates, 81
aggregate data, generating reports and, 180
aggregators
      adult feed, 136
      affiliate, 91-102
      syndication, 51
Alexa, 10-13, 184
alt attribute, 66, 72
Amazon.com, e-commerce and, 8
Amazon.com associate program, 102-106
      benefits of, 103
Anacubis Google Visual Search Tool, 42
AND operator, 142
APIs (application program interfaces), 273-275
architecture, 22-26
articles, Google Scholar and, 151
ASACP (Association of Sites Advocating Child Protection), 125
Ask Jeeves, 32
ASP/ASPX (Active Server Pages), conversion tracking and, 256
associates, 81, 103
Association of Sites Advocating Child Protection (ASACP), 125
Atom feeds, 48
audiences, 30
authentication headers, 291-296, 330, 333
authentication information, creating for web services, 319

B[ Top ]
bad neighborhoods, 78
banners, 9, 82, 86
      (see also creatives)
bcc (blank copy) senders, 53
beta software, Google and, 147
biometric measuring hardware/software, 126
BirthDateVerifier Age Verification System, 125
blank copy (bcc) senders, 53
blocking competitors' ads, 169
blog content management software, 7
blog templates, 49
Blogger, 7, 148
Blogger Atom API, 274
blogging services, 148
blogosphere, 7-8
blogs, 7-8
      Googleplex Blog and, 7
      templating and, 19
bold text, optimizing keyword placement and, 73
books, Google Print and, 150
boring pages, placing ads on, 22
bots, 31, 56-62
      database of excludable, 62
      excluding from your site, 59-62
      text-only browsers and, 58
Braintique.com, 15
BrightAds, 114
broad matches, 237
broad-site approach, 113
broad traffic, 3
broken links, 68, 88
browsers, 58
budgets
      Ad Campaigns, displaying for, 226
      currency and, 296
businesses, Google Local and, 149
buttons, 86
      (see also creatives)

C[ Top ]
Cached link, 145
calendars, 10
Campaign IDs, 287, 300-302
Campaign report (Ad Words), 245
Campaign Summary window (AdWords), 210, 215, 225-228
      conversions and, 262
      cross-channel tracking and, 267
Campaign Web Service client, 291-296
CampaignService (AdWords API), 281, 315, 321
case sensitivity, Google searches and, 143
catalogs, Google Catalogs and, 149
categories (see taxonomies)
celebrities, adult content and, 124
channels, 163, 168
      cross-channel tracking and, 266
      displaying top-performing, 177
      generating reports and, 180
      search boxes and, 172
channels link, 176
Channels page (AdSense), 168
chatrooms, 10
checklists, 30
Child Internet Protection Act, 126
child pornography, reporting, 125
children, protecting from adult content, 125-126
city targeting, 196
click fraud, 109
click throughs, 94
      (see also CTR)
clicks, 108, 181
      Ad Campaigns, displaying for, 226
      Ad Groups, displaying for, 227
      displaying, 177
      (see also CPC; CTR)
click-through rate (see CTR)
client manager accounts, 222
client objects, creating, 291-296, 303, 307, 333
cloak pages, 78
code
      adding to your pages, 118, 159-175
      Google Code and, 149
code examples, xiii
collaborative filtering, 203
color palettes, 161, 166
colors
      ad units, alternate for, 163
      creating custom, 166
      customizing Search Results page and, 173
comments, 10, 45
Commission Junction, 92-98
commissions, 83, 85
      adult sponsors and, 132
      Amazon.com affiliate program and, 104
      amount of, 89
      tracking, 89, 90
      webmaster programs and, 132
communities, 5, 9
      content and, 11
competitors' ads, blocking, 169
Constant Contact, 54
content, 3, 11
      adult (see adult content)
      architecture and, 22-26
      how much to create, 13
      keeping it fresh, 20
      matching to merchant's offerings, 91
      presentation and, 15-22
      prohibitions and, 78
      separating from design, 18-20
      static, 5
content attribute, 61, 63
Content Match (Yahoo! Publisher Network), 114
context, ad positioning and, 21
contextual advertising, ix, 82, 108, 109-113
      Site-targeted campaigns and, 220
conversion tracking, 244, 252-268
      cross-channel, 266-268
      displaying in AdWords reports, 247
      tracking users to specific pages and, 263
      turning off, 266
conversion values, 259
converting prospects, 21, 255
      adult sites and, 127-128
cookies, 85
copyrights, celebrity images and, 124
Corbis photo service, 86
cost of ads, displaying
      for Ad Campaigns, 227
      for AdGroups, 228
Cost Per Click (see CPC)
Cost Per Thousand (see CPM)
Cozy Academy, 130, 134
CPC (Cost Per Click), 9, 82, 108-119
      adult content and, 133
      average, displaying, 227, 228
      vs. contextual advertising, 109
      maximum
            displaying, 227
            editing, 239
            estimating, 238, 331
      performance and, 230
      placing ads on your site, 115-118
      setting maximum for ads, 203
      terminology and, 108
CPC program vendors, 114-115
CPM (Cost Per Thousand), 9, 82, 115
      average, displaying, 227, 228
      performance and, 230
      site targeting and, 218, 220
crafting ads, 199, 200-202
crawlers (see bots)
Create Report window (AdWords), 244
creating
      Ad Campaigns, 208-215, 296-302
      Ad Groups, 215, 303-307
      ads, 198-200
      adult sites, 122-130
      AdWords objects, via proxy classes, 319
      authentication information for web services, 319
      client objects, 291-296, 303, 307, 333
      custom colors, 166
      image ads, 216
      Site-targeted campaigns, 219-222
creatives, 84, 85-88
      Amazon.com Associate program and, 104, 106
      CreativeService and, 282, 307
      viewing in Commission Junction, 97
CreativeService (AdWords API), 282, 307
cross links, 68
      optimizing, 70
cross-channel conversion tracking, 266-268
CSS styles, 24-25
CSV file of performance data, 182
CTR (click-through rate), 109, 113, 181
      displaying, 227
      Page, 177
cult of personality, 31
currency, 296
custom channels, 163, 168
      generating reports and, 180
customer conversion (see converting prospects)
customers, targeting via AdWords, 193-198
customizing
      AdWords reports, 251
      channels, 163, 168
      colors, 166
      geographic targeting, 195, 197
      Google home page, 150
      Search Results page, 173
CyberAge, 126
CyberSitter, 125

D[ Top ]
date ranges, choosing for reports, 179
Debian Social Contract, 35
deceptive techniques, 79
Description lines, 198
descriptive information, meta tag for, 63
design, 15
      search engine optimization and, 56
      separating from content, 18-20
      web site optimization and, 66
Destination URLs, 199
developer token, obtaining, 282-286
diagnostics, Ads Diagnostic Tool for, 231-234
directories, 32
      vs. indexes, 34
      working with, 34-40
Disallow line (robots.txt file), 61
discussion threads, 45
Display URLs, 199
document literal web services, 288
domain name registrars, 44
domain names, prohibitions and, 79
domain spamming, 79
doorway pages, 78
double quoting, 143
Download CSV file link (AdSense), 182, 184
Dreamweaver (Macromedia), conversion tracking and, 256
DynamiContext, 114

E[ Top ]
e-commerce sites, 8
earnings
      displaying, 176, 177, 181
      monitoring, 183
Earnings link (AdSense), 184
earnings per click (EPC), 94
eBay, 9, 10
eCPM (effective CPM), 109, 181, 182
Edit Campaign Settings window (AdWords), 213
editing tools, for Ad Campaigns, 239
Editorial Guidelines (Google), 201
effective CPM (eCPM), 109, 181, 182
elevator pitch, 30
      meta tags and, 64
email lists, 52
email management, 53
email newsletters, 53
entry pages (see opening pages)
EPC (earnings per click), 94
error-handling, 299-311
estimating traffic, 237
ETrade, 9
exact matches, 237
Excel (Microsoft), importing report files into, 182, 184
exclusion operator (-), 143
exit pages, 186
expulsion, 80

F[ Top ]
Fastclick, 114, 115
FeedForAll, 51
file formats, bot searches and, 57
filtering competitors' ads, 169
filtering, collaborative, 203
Find and Edit Keyword tools, 242
Find and Edit Keywords window (AdWords), 242
Find and Edit Max CPCs window (AdWords), 239
Find and Edit Text window (AdWords), 240
Findwhat, cross-channel tracking and, 266
First Amendment (United States Constitution), 123
focused traffic, 3
frames, placing ads on, 164
framesets, 164
FreePressRelease.com, 45
FrontPage (Microsoft), conversion tracking and, 256
Froogle, 149

G[ Top ]
gambling sites, 9
geographic targeting, 195, 297
      customizing, 195, 197
getAllAdWordsCampaigns( ) method, 321
global/national targeting, 195
Google, 32, 141-152
      adult content and, 135
      Editorial Guidelines by, 201
      effectiveness of searches and, 144
      expelled sites and, 80
      parts of, 146-151
      prohibitions and, 77-80
      search syntax and, 141-151
google (verb), 141
Google Advanced Search, 148
Google APIs, 274
Google Catalogs, 149
Google Code, 149, 274
Google Desktop Search API, 274
Google Directory, 149
      ODP and, 36
Google home page, 142, 148
      customizing, 150
Google Inc., 141
Google Labs, 147
Google Local, 149
Google Maps API, 274
Google Print, 150
Google Scholar, 151
Google Services, 148
Google Site Stats message, 254
Google Tools, 148
Google Visual Search Tool, 42
Google Web Search API, 274
Googlebot, 61
Googlefight, 4
Googleplex Blog, 7
graphics, 15, 16
      bot searches and, 56
      creatives and, 85
      image ads and, 216
      keyword placement optimization and, 72
      web site optimization and, 66
Group IDs, 304-307

H[ Top ]
haikus, ad crafting and, 200
headers, optimizing keyword placement and, 72
Headlines, 198
hexadecimal RGB notation, 163, 167
hidden text/links, 77
horizontal ads, 21
horizontal skyscrapers, 164, 166
Hot Feeds, 136
HTTP/HTTPS, 279
hub sites, 41
humor, 4
hyperlinks (see links)
Hypertext Preprocessor (PHP)
      conversion tracking and, 256
      using AdWords API with, 288-291

I[ Top ]
IDs, 287
      Campaign, 300-302
      Group, 304-307
image ads, 216
images (see graphics)
impressions, 9, 109, 181
      context and, 21
      displaying, 177, 227
      effective cost per thousand, 109
      generating reports and, 180
      (see also CPM)
inbound links, 32, 40-44, 67
      optimizing, 69
      posting your own, 45
      proper functioning and, 56
includes, 18, 23-26, 131
      AdSense code and, 165
      displaying content and, 128
inclusion operator (+), 142
indexes, vs. directories, 34
InfoService (AdWords API), 282
instant messaging, 10
Internet Advertising Bureau, 115
Internet domain name registrars, 44
Internic, 44
IP addresses, banning, 22
IRS forms, 116, 157

J[ Top ]
JanesGuide, 135
JSP (Java Server Pages), conversion tracking and, 256

K[ Top ]
keyword loading, 78
keyword placement, 72-77
keyword stuffing, 73
Keyword Tool, 202, 235-236
KeywordEstimate objects, 329
KeywordEstimatorService, 327, 330
KeywordRequest objects, 328
keywords, 33
      adding to Ad Groups, 308-311
      Ads Diagnostic Tool and, 231-234
      choosing, 202
      contextual advertising and, 112
      editing, 242
      estimating, 327-337
      finding alternatives via Similar Pages links, 146
      Google and, 142
      information about, accessing programmatically, 322
      KeywordService and, 282, 308, 315
      matching options and, editing, 240
      meta tag for, 63
      negative, 212, 237
      optimizing, 71-77, 235-238
      Site / Keyword Report and, 245, 246
      statistics for, 229
      status of, 230
      stringing together, 309
KeywordService (AdWords API), 282, 308, 315
Kinsey Institute, 129

L[ Top ]
landing pages (see opening pages)
language targeting, 194, 297
leaderboard ad units, 164, 166
legal issues, 123-125
Link Checker, 68
link checking tools, 68
link exchanges, adult traffic and, 135
link farms, 41, 78
link units, 159-161
      generating reports and, 180
      grabbing code for, 165
links, 67-77, 86
      broken, 68, 88
      cross, 68, 70
      inbound (see inbound links)
      optimizing keyword placement and, 72
      outbound, 68, 69
      proper functioning and, 56
      static text, 66
      (see also creatives)
LinkShare, 92, 98-102
Linux-based web servers, Webalizer tool and, 185
list administration, 53
Live Journal (Six Apart Software), 7
logos, placing on search results page, 174
Looksmart, cross-channel tracking and, 266
Lycos, cross-channel tracking and, 266
Lynx browser, 58

M[ Top ]
Macromedia Dreamweaver, conversion tracking and, 256
magazines, 6
Maporama, 198
marketing/publicity plans, 29-31
MaxOnline, 115
Mechanista, 8
merchants, 81, 84
      areas of concern and, 88
      support of affiliate programs by, 90
message boards, 10
meta robot tags, 61
meta tags, 62-65
metrics of web site traffic, 14, 17
Microsoft
      Excel, importing report files into, 182, 184
      FrontPage, conversion tracking and, 256
Microsoft Web Trend Analytics tool, 185
microunits (micros), 296
MidPhase, 126
minors (see children)
minus operator (-), 143
MLM (multi-level marketing) schemes, 133
ModLogAn tool, 185
money, generating, 81-107
      adult content and, 131-134
      contextual advertising and, 111-113
      CPM advertising and, 115
      (see also commissions)
monitoring tools, 184-189
MovableType, 7, 53
MSN Search, 32
multi-level marketing (MLM) schemes, 133
Multimap, 198
My Client Center, 282

N[ Top ]
name attribute, 61, 63
namespaces, 298
naming your site, 30
national targeting, 195
navigability, web site optimization and, 66
negative keywords
      ad exclusions and, 212
      search exclusions and, 237
Net Nanny, 125
NetMechanic, 34
NetTracker tool, 185
Network Solutions, 44
newsletters, 53
newspapers, 6
nichology, for adult content, 130
NuSOAP, 290
NuSOAP libraries, 333, 335

O[ Top ]
obscenity, legal issues and, 123
ODP (Open Directory Project), 34, 35-37
      Google Directory and, 149
ODP-Adult, 134
Open Directory Project (see ODP)
opening pages
      adult content and, 122, 125
      splash pages and, 15
operators, Google searches and, 142
optimizing
      Ad Groups, 235-238
      ads, 214
      keywords, 71-77, 235-238
      links, 69, 70
      pages, 70
      search engines, 55-80
      web sites, 66, 67
OR operator, 142, 144
Org.com, domain spamming and, 79
outbound links, 68
      optimizing, 69
Overture, 114
      cross-channel tracking and, 266

P[ Top ]
Page CTR (Page click-through rate), 109, 177
page design (see design)
page eCPM, 109
page impressions, 94, 109, 181
page size, 16
      optimizing, 70
page width, 17
PageRank, 55, 69, 144
      prohibitions and, 78
pages
      cloak, 78
      duplicating, prohibitions and, 78
      optimizing, 70
      positioning ads and, 20-22, 110, 166
      tracking users to specific, 263
parental control software, 125
PartnerCentric, 92
pay per sale, adult sponsors and, 132
Pay Per Sign-up (PPS), adult sponsors and, 132
Payment History link (AdSense), 183
payment history, reviewing, 157
PayPal, conversion tracking and, 256, 256-263
people, highlighting on web site, 31
pay-for-click, 9
performance
      Ads Diagnostic Tool for, 231-234
      improving for Ad Campaigns/Ad Groups, 225-243
      keywords and, 327-337
      monitoring with AdSense, 176-189
Persian Kitty, 129, 135
Personalize Your Home Page, 150
PHP (Hypertext Preprocessor)
      conversion tracking and, 256
      using AdWords API with, 288-291
.php files, 24
PHP includes, 24, 26
PHP programing, 19
PHPList tool, 53
phrase matches, 237
PIDs, 94
pipe character (|), 142
plus (+) operator, 142
popularity
      Alexa rankings and, 10-13
      celebrities and, 31
      enhancing, 40-44
pornography (see adult content)
positioning ads, 20-22, 166
      average position and, 228
      contextual advertising and, 110
PPC, 267
PPS (Pay Per Sign-up), adult sponsors and, 132
press releases, 31, 44-48
      adult industry and, 137
      preparing, 47
pricing, for ads, 203
products, linking to, 87
program languages, choosing for interaction with AdWords API, 280
programming (see AdWords API)
prospects, converting (see converting prospects)
proxy classes, 314, 319
PRWeb, 45-48
PSAs (public service ads), 109, 162
publicity
      adult sites and, 134-137
      celebrities and, 31
      planning, 29-31
publishers, 84

Q[ Top ]
queries, 142
quoting, 143

R[ Top ]
redirects, prohibitions and, 78
referrer pages, 186
referrers, 187
regional/city targeting, 196
reports
      AdSense, 179-183
            sorting by column, 182
      AdWords, 244-252
      ReportService and, 282
Reports Overview window (AdSense), 176
ReportService (AdWords API), 282
request headers, 277
ResearchBuzz, 53
resources for further reading
      AdSense success scenarios, 154
      creating content/drawing traffic, 14
      Google searches, 146
      Google Web Search API, 274
      Googlebot, 62
      human sexual preferences, 129
      ODP review process, 35
      PHP, 19, 290
      robots.txt file, 61
      web metrics, 14
return on investment (ROI), conversion tracking and, 253
revenue (see commissions; money, generating)
revenue sharing, adult content and, 132
reviews, 10
robots (see bots)
robots.txt file, 60
robotstxt.org, 62
ROI (return on investment), conversion tracking and, 253
RPC SOAP, 288
RSS Compendium, 5, 50
RSS feeds, 48
RSS Graphics Tool, 51
RSS Specifications, 51
RSS Submit tool, 52

S[ Top ]
sales, tracking, 89, 90
Salon, 6
scholarly material, Google Scholar and, 151
Schwab, 9
search bots (see bots)
search boxes, 86, 170-175
Search button (Google), 142
Search Code page (AdSense), 170, 172, 174
search engine optimization (see SEO)
search engines
      listing adult sites with, 134
      submitting sites to, 31-34
      syndication feeds, submitting to, 51
Search Performance link (AdSense), 182
search performance, monitoring, 182
search ranking (see PageRank)
search results
      monitoring, 177
search results blocks, 145
Search Results page, 144
      Ads Diagnostic Tool and, 231-234
      customizing, 173
search string information, 186, 187
Search Styles page (AdSearch), 173
search terms, 142
segmentation (see contextual advertising)
SEO (search engine optimization), 55-80
      avoiding aggressive practices and, 77-80
      optimizing your site for, 65-77
SEO contests, 73
server-side includes, 18, 23-24, 118
services, 5
shallow-site/broad-site approaches, 113
shopping, Froogle and, 149
.shtml files, 23
Similar Pages link, 41, 145
Simple Object Access Protocol (SOAP), 279, 288
Site / Keyword report (Ad Words), 245, 246
site content (see content)
site design (see design)
site maps, web site optimization and, 67
site navigation bar, 24-25
site search boxes, 171
site targeting, 218-222
sitewide changes, to text styles, 18
Six Apart Software, 7
skyscrapers, 21, 86, 166
      horizontal, 164, 166
      wide, 161, 166
SlashDot, 41
Smarty, 19
SOAP (Simple Object Access Protocol), 279, 288
SOAP libraries, 289
software, 5, 85
spiders (see bots)
splash pages, 15
sponsored advertising, 82
sponsors, adult content and, 131, 133
SSL, 279
static content, 5
static text links, 66
statistics, monitoring, 176-189, 229
stealth pages, 78
stop words, 143
stories, 30
style sheets, 24-25
      sitewide text changes and, 18
styles.html, 24-25
submission tools, 33
Submit Express, 34
subscription fees, 6
syndication aggregators, submitting feeds to, 51
syndication feeds, 48-52
      adult content and, 136
      benefits for driving traffic, 49

T[ Top ]
tax information, submitting, 116, 157
taxonomies, 4, 34
      adult sites and, 128-130
templating, 19
Teoma, 32
text
      editing across multiple ads, 240
      styles and, sitewide changes to, 18
      web site optimization and, 66
text-only browsers, 58
TheStreet.com, 17
TinyURL, 5
titles, optimizing keyword placement and, 72
token, obtaining, 282-286
top-bar.html, 24-25
trackbacks, 7, 10, 45
tracking
      conversion (see conversion tracking)
      messages, 254
      sales/commissions, 89, 90
      statistics, 85
      users, to specific pages, 263
tracking IDs, 84, 87
tracking messages, 254
traffic
      adult sites and, 127-128, 134-137
      Alexa and, 10-13, 184
      broad, 3
      conversion tracking and, 244, 247, 252-268
      converting prospects and, 21, 255
      drawing, 29-54
      estimating, 237
      focused, 3
Traffic Estimator, 237
TrafficEstimatorService (AdWords API), 282
Traffic Lounge, 135
Traffic Programs, at Adult Chamber, 135
TypePad (Six Apart Software), 7

U[ Top ]
Urchin tool, 189
URL channels, 163, 168
      generating reports and, 180
Url report (Ad Words), 245
URLs
      blocking competitors' ads and, 170
      bot searches and, 57
      Destination, 199
      Display, 199
      setting alternate, 162
User-agent line (robots.txt file), 61
users, tracking to specific pages, 263

V[ Top ]
vanilla pages, 122
vanilla Web, 121
vertical ad blocks, 21
Visual Studio.NET, 314

W[ Top ]
W3C, 276
W-9 tax form, 116, 157
WCM (Web Content Management), 19
web analytic software, 189
web applications, AdWords API and, 287
web browsers, 58
Web Content Management (WCM), 19
web hosting, adult content and, 126
web log analysis programs, 185
web log data, 185-188
web methods, 276
web metrics, 14, 17
Web Nymph, 137
web pages (see pages)
web references, adding to web services, 316-319
web search boxes, 171
web services, 276-280
      authentication information for, creating, 319
      client for, creating, 291-296
      document literal, 288
      request headers and, 277
      working with, 314-319
Web Services Description Language (WSDL), 276
web site advertising, ix
      Alexa and, 10-13
      drawing traffic and, zero-cost ways of, 29-54
      elements of success and, 4
      excluding sites from Ad Campaigns and, 211
      naming your site and, 30
      optimizing web sites and, 66, 67
      shallow-site/broad-site approaches and, 113
      Site / Keyword Report and, 245, 246
      submitting sites to search engines and, 31-34
      types of, 82
web sites
      AdSense, 114
      AdWords API Center, 282
      Amazon.com Associate program, 104
      Braintique.com, 15, 288
      Content Match, 114
      Google Directory, 36
      Googlefight, 4
      Open Directory Project, 35
      RSS Compendium, 5
      Yahoo! Directory, 38
Web spammers, 78
Web Trend Analytics tool (Microsoft), 185
Webalizer tool, 185
weblogging software, email list functionality and, 53
weblogs (see blogs)
webmaster programs, adult sites and, 132
webmasters, finding email address for, 42
WebTrends tool, 185, 189
Whois service, 44
Whois.net, 44
wide skyscrapers, 161, 166
wire services, 44
Woods, Linda, 92
WordPress, 7
WSDL (Web Services Description Language), 276
WSDL files, 276-282
      creating client objects and, 295

X[ Top ]
XBiz
      adult web hosts and, 126
      press releases and, 137
      sponsors, finding through, 134
      Traffic/Marketing section of, 135
XBiz Directory
      adult content legal issues and, 123
      purchasing adult content and, 122
XML wrappers, 291, 298, 302
Xml.com site, 50

Y[ Top ]
Yahoo! Stores, conversion tracking and, 256
Yahoo!, 32
Yahoo! Directory, 34, 37-40
Yellow Pages data, Google Local and, 149
YNOT.COM, 137