Some people think that Flash-based websites and Rich Internet Applications won't show up in a web search, simply because search engines can't index SWF files. Search Engine Optimization for Flash dispels that myth by demonstrating precisely what you can do to make your site fully searchable. This breakthrough book offers you a series of best practices for using HTML, CSS and JavaScript for building sites with Flash that will stand tall in search rankings.

You'll learn how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

• Learn about searchable content, and understand the importance of metadata, keywords, and links
• Place HTML content in your Flash applications
• Create an SEO website by connecting Flash to JavaScript and CSS
• Work effectively with SWFObject by understanding its capabilities and limitations
• Realize the advantages of using the Adobe Flex framework for SEO

The first-and only-book that explains how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site. This book is still in progress, but you can get going on this technology through our Rough Cuts edition, which lets you read the manuscript as it evolves, either online or via PDF.